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The Perfect “Thank You” for Referring Partners!

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Objective: Thanking Referral Partners for referrals!

A company that provides comprehensive payroll services, needed a way to thank CPAs for referring payroll business to their company. In the height of tax season, they needed a reward that was simple and easy, yet valuable enough to show appreciation for their clients.

Strategy: A Branded eGift Card Reward Cards

They decided to thank CPAs by giving them branded $150 eGift Card Reward Cards. Each reward card allowed recipients to pick an online gift card to any retailer of their choice. Our extensive list of over one hundred online retailers includes everything from popular restaurants to high-end clothing stores. Each CPA now had $150 to spend at one of their favorite locations.
Branded reward cards are the easiest way to reward employees for their actions. Cards are small, lightweight, and easy to ship to multiple locations. Regardless of where the client lived, ADP was able to send them a valuable reward at a low-cost price, eliminating logistics issues. Additionally, because there are so many different online retailers to choose from, each recipient got to pick exactly what they wanted.

Results: Happy Referral Partners!

This company’s choice of using branded cards brought high value to their clients, and gave them the ability to choose a universally appealing reward of their choice. Being rewarded with $150 eGift Cards made tax season a little more bearable!

Are You Ignoring Your Fan Base?

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O.K., so when you think of your business’s fans, you think of your customers, right?

But really, who’s more interested in your company’s success: those who buy from you or those who work for you?

Your customers may rely on you for quality service, quality product, and quality customer care. Yet all of that quality comes – or doesn’t – from your people…and those “assets” constitute your primary 24/7 fan base.

So just what have you been doing to recognize them?

Alright, sure, having a job and getting a paycheck and accompanying benefits are neato-deluxe. However, it takes more than regular income to make your “family” feel like family, and it’s the members of that family who present the day-to-day face for your business.

Furthermore, it’s not just your employees. It’s also their own families. Spouses and kids need to know that your people are appreciated. Bonuses and annual BBQ’s or picnics only go so far. They don’t enter or stay in your employees’ homes, and they often require “attendance” that interferes with the respective family’s plans….and/or present a kind of “political” obligation that should not be ignored.

Why not, then, occasionally send your people some dimensional marketing gift as a “Thank You”…and mail it to their home address? Nice surprise for the employee, but an even nicer atta-boy for the employee’s family or cohabitant.
Plus, it puts your name and identity and image directly into the employee’s home.

The surprise doesn’t have to be expensive. It could be a coffee mug or a fridge magnet or thermal cup or whatever on the low end of the cost scale. But it ain’t about the value of the item. It’s about the direct and appreciative contact with the employee and his/her family.

Most business people view promotional products as items to help promote and generate sales. Yet dimensional marketing products are equally effective in generating esprit de corps among employees, and in that they can accentuate such esprit among the employees’ families, cohorts, consorts, et al.

And on that, don’t just look at sales & management staff. Go companywide – from the ivory tower down to the shipping dock! Let every employee be acknowledged…and again, with something that’s mailed to the home address, not just “couponed” in the paycheck envelope.

The mailed gift item itself isn’t as important as the fact that the employer chose to honor and respect and appreciate the employee’s contribution to the company…and in that, that the employee’s family got to see that said employee isn’t ignored.

Joe may be a lowly warehouse worker making minimum wage. But lo and behold, here he gets a personally addressed package from his employer! Talk about making Joe feel better about his employer!

Yes, there is an expense involved. But it’s a marketing expense. And employee turnover is immensely costly. If you can keep Joe from leaving….well….?

And more, if Joe feels appreciated and noticed………………..

Getting in Front of C-Level Executives

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Objective: Getting in front of C-Level Executives

 

A financial software package company wanted to build company and product awareness among CFOs of large, multi-national organizations in North America and to secure appointments.

Strategy:  Unusual Gifts with the “smile factor” to a Top Executives

The company targeted a group of 70 top level executives with objective of encouraging the use of its financial software.  To accomplish their objective they sent out two very unusual gifts.

First, strait jackets were hand-delivered or couriered to prospects in custom packaging with the theme “Most CFOs Don’t Realize How Constraining Their Financial Software Can Be Until It’s Too Late.”  Other selected prospects received a large box containing the full-size hammock and attached pillow accompanied by the message “When Making Changes To Accommodate Your Growing Business Needs, Does Your Financial Software Leave You Hanging?”  Each mailing also included a full-color brochure explaining the advertiser’s software packages.

Results:  Incredible ROI!:

The company landed one large firm that gave them an incredible ROI of $2 million dollars!

Strategic Trade Show Campaign Resulting in a Measurable Sales Increase!

Strategic Trade Show Campaign Resulting in a Measurable Sales Increase! published on No Comments on Strategic Trade Show Campaign Resulting in a Measurable Sales Increase!

Objective: To Reinforce Logo Identity and be a Regional Leader

The objective was to to reinforce logo identity and to position their company as a knowledgeable, regional leader in the their industry.

Strategy:  A Strategic Trade Show Campaign before and during the show

Taking advantage of the Business and Industry Expo, they used an extensive array of promotional products before and during the trade show.  Before the expo, post cards served as invitations to the booth, and expo “To Do Lists” with Bic pens were distributed to other exhibitors.

A live costumed elephant character representing their brand waved outside on the main road, generating curiosity and eventually drawing attendees to the booth. Booth visitors received a wide variety of gifts: temporary tattoos, Post-it Note dispensers, T-shirts, candy jars, tote bags, and pewter elephants, to name a few.

Results:  252% Increase in Sales from Previous Year

For the two months following the trade show, sales for the client increased 252 percent over the same period for the previous year.