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Hottest New Spring Product – Fidget Spinners!

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I am not joking!  This is the hottest product to hit the market in years.  Stores can’t keep them in stock. Parents are scrambling to find them.

Just one of the many styles

What are they?  Originally developed for kids with autism or attention disorders to help them concentrate. They have completely exploded into the market this spring.  Instead of tapping that pencil or clicking that pen cap…try this!

Spins Endlessly

It’s time to join the movement and get some advertising mileage!  You can have these spinners imprinted with your logo and suddenly be the most popular game in town!

 

 

By the way, they also relieve stress….

 

 

 

 

New promotional product to relieve stress!

 

 

Keep Cold Pressed Juice Pressed!

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Keeps beverages fresh and nutritious with vacuum sealed technology

THE BEST SOLUTION TO KEEP YOUR BEVERAGE FRESH AND NUTRITIOUS

The patented and unique smoothie tumbler has features like no other! It is the best solution to keep your beverage fresh and nutritious . The air pump removes oxygen from your smoothie or juice and protects it from oxidizing and decomposing. The vacuum insulation and double wall stainless steel will keep your drink chilled up to 24 hours!

The “FRESH N GO” supports a healthy lifestyle and helps you enjoy quality nutrition. It literally lets you capture the best nature can provide, extends freshness, slows oxidation and prolongs nutrient life.

“FRESH N GO” has a 17oz / 500ml capacities, is 100% BPA free and leak proof. It comes with a reus-able straw and recipe booklet is also included.

Just blend your favourite smoothie or fresh juice. Pour it into the wide mouth opening, then pump the air out and enjoy!

FEATURE

-Vacuum insulated / dual copper plated insulation

-Double wall stainless steel

-17z / 500ml capacity

-100% BPA free

-Dishwasher safe

-Stays cold up to 24 hours

Find out more or to order this item with you logo, CONTACT US

ARE YOU A HOARDER?

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Hoarding promo

Promo products aren’t free. We all know that. But the less the investment in those products is exploited, the more bottom-line expensive they become.

Years ago, I had a client in the shipping industry. They wanted to promote to prospective clients and, at the same time, promote to existing customers. I suggested, among other things, a series of dimensional mailings and follow-ups with hand-delivered items.

Boy, did I get shot down! They’d bought all kinds of promo products, they said, and none had generated leads or sales opportunities. But they hadn’t used those items. Instead, they’d kept their coffee mugs and tile coasters and pens and more locked up in a cabinet.

I’m not kidding here. They’d bought all of these promotional products, but in their mind they saw them as an expense and not a marketing investment. So there the stuff sat, gathering dust and doing nothing to promote.

Yes, it takes more than products to make promo work. It takes a program, and that’s also not free. But without a program – aka a solution – those items are little more than stored landfill. What a waste.

More to the point, though, if you do buy promo items, buy them with a promo intent in mind. Treat them like marketing tools, not Krugerrands to store in some safe.

And then don’t hoard ‘em. Use ‘em! Put ‘em out there – to your clients, your prospects, your walk-in customers, and more.

Yes, you paid for them. But if you don’t put them to work for your business, you might as well have spent your money on oceanfront property in Wyoming.

That client I mentioned? Their sales force kept screaming for promo give-aways and leave-behinds. But management wouldn’t budge. Those products cost too much, they’d say. No wonder the hoarder had such a turnover in sales staff…and struggled to build market presence.

Does any of this sound familiar? Are you guilty of treating promo products you might buy like they’re a business asset and not marketing tools? Are you, in fact, a hoarder?

Chances are you’ve said yes, if only “on occasion.” That’s O.K. You’re not alone. However, it doesn’t serve your marketing interests – or your ultimate bottom line – if you keep tangible advertising items under lock ‘n’ key.

As for stimulating leads and sales with promo items, let me close with a quick little anecdote about a computer industry company. They made subsystems for mainframes and mini computer systems (uh, are you old enough to remember those terms?).

They launched a dimensional marketing campaign that offered the targets a free pair of high-end Porsche sunglasses with the purchase of one of their subsystems. One such prospect told the company’s sales rep that he was ready to order six of the units…but only if he’d get six pairs of the sunglasses.

Did the company unlock the cabinet and give the customer the sunglasses? You betcha!

World’s Classiest Water Container

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Matte Black with copper, gold, silver or nickel

All boundaries are broken with this incredible water container! The Liberty Canteen has no limits. It boasts all the latest features and style. The striking matte finish and distinctive design makes this canteen the most sought after drinkware product on the market! Virtually indestructible the Liberty Canteen will stand up to the most rigorous use.

Double wall, vacuum insulated technology keeps your drink cold for up to 24 hours and piping hot for up to 12 hours! The easy access durable flip top lid maintains spill proof protection. Fill up the Liberty Canteen and experience the independence of the ultimate on the go canteen.

Holds 20 oz/ 600 ml and comes with a Lifetime Warranty. It is the most sought after canteen on the market!

Comes with great retail packaging as well!

Promotional solutions with Dimensional Marketing

Do Promotional Products Turn You Off?

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Let’s be real here. When someone talks to you about promotional products, you think of pens, coffee mugs, refrigerator magnets, and all the other cheap-o geegaws and trinkets that simply chew at your bottom line.

If you’re an advertiser (and every business is an advertiser – even if your business is selling advertising), you tend to see these give-aways as little more than giving away part of your marketing budget or net profits.

If you’re an ad agency or the like, promo products often are viewed with about the same respect you’d give a carnival sideshow hawker. Tangible advertising – and that’s what promo products are – rarely figures in the development of campaigns.

In both cases, it’s a shame. Promo products aren’t just stuff. Employed and deployed properly, they constitute dimensional marketing…and the kind of marketing that has stay-ability far more than any print ad, brochure, TV commercial, radio spot, or social media burst.

Think about it a minute.

When you read an ad in magazine or newspaper, do you cut it out and then keep it for weeks or months or even longer?

When you hear a radio spot, do you record it for playback again and again?

When you see a TV commercial, does it then it on your desk or hang on your refrigerator or otherwise simply stay around?

Of course not.

But look around your home and office. How many of those low-class advertising fuzzballs do you have…and see (and maybe even use) every day?

Pens? Coffee cups? Fridge magnets? Mouse pads? Post-It notepads? Calendars? Matchbooks? Coasters? Victorinox pocket knives? Pickle pickers?

You see, dimensional marketing products aren’t just products. They have the very real potential to be 24/7 billboards for your business. By themselves, they many not demand immediate response from a prospective customer. But they hang around, and they keep your name constantly in front of your target audience.

I don’t know about you, but for me I can’t count the number of times I’ve turned to my refrigerator to find the name and phone number of a service I’ve needed. It might be plumber or gardener or take-your-pick, and it could well be someone I’ve never called before.

But I had a need, and I remembered “some name” and then went to my fridge, only to find that business card magnet.

One of the key principles of advertising is the generation of impressions. That comes not only from the number of eyes that see or ears that hear your ads, but more form the number of times those eyes and ears receive your message. Why do you think, for example, that you see the same stupid commercial umpteen times while you’re watching TV?

Yet in terms of continuous impressions, no medium can match that of the lowly little refrigerator magnet…and that, folks, is where the power of dimensional marketing begins.

Now I’m hungry for a hot dog. Where’s my pickle picker?

Amazing Advertising Cube…a Magical and Emotional Branding Experience

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Prestige Promotions Advertising Cube

It’s the Amazing Advertising Cube!  The Advertising Cube is a timeless and innovative promotional product tool for desk-top advertising and branding.

 

You immediately involve your audience with a 3D dimensional interactive story board because the cube unfolds in addictive ways to reveal a 9 to 12 custom graphics puzzle.  It engages the sense of touch as well as extremely amazing graphics for the eyes.

PrestigePrestige  Promotions QR Code Usage

Add a QR code and you can QR your cube to video… click on this link to see how…

 

Great for direct marketing, product launch, trade shows, introduce your new office location, use it for business presentations, educational tools, the list is endless!

Life’s a Beach….Creative Advertising with Beach Towels!

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Prestige Promotions Beach Towel

Life’s a beach…or so we’d all like. And a beach towel certainly hints at that implied fun – lakeside, poolside, or surfside.
But as a promo item, a beach towel doesn’t have to be just about sun and sand and tanning lotion.
Indeed, some folks would love to have this Super Beach Towel to use around the hot tub or simply as a generous bath towel…or even as a picnic blanket!
Lots of ways to make this Super Beach Towel work – as a new-customer gift, a unique and keepable give-away, and more.
For example, imprint the towel with a mini-Frisbee toss game (yes, you’d need the mini-Frisbees, too) your targets could take to the beach or the park or, for that matter, their own backyard!
Or what if you “wrapped” your promo around the comfort and ease of your business’s customer service – for a money-saving day in the sun?
“Let us show you….and we’ll toss in the towel, one way or another”?

Drive Your Promotion with Golf Items

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VTK-R_KIT

Mark Twain said, “Golf is a good walk spoiled.” Of course, that was long before the advent of electric golf carts. But surely Twain was at least familiar with the 19th hole.
In any event, golf has become one of the most popular sports in the world, and it is estimated that today more business is done on the golf course than in cocktail lounges or even board rooms.
A promotion built around a golf theme can be exceptionally effective, particularly for programs that target top-level executives. This Deluxe Golf Kit would be a fun and affordable dimensional mailer. But how about offering prospects a free round for two at a local golf course, just for the opportunity to meet?
Or you could be a sponsor for a local golf tournament…and give each player a kit.
And don’t forget your people. An annual golf tournament and picnic can be a great morale booster, and this kit is just one of hundreds of options for golf-themed gifts.
No other outdoor sport is on a par with golf for popularity, promotional drive, and the power to ace your messaging!
Sorry, Mark.

Thwart a Threatened Hostile Takeover

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Case Study-Hostile Takeover

A British Columbia credit union was threatening a hostile takeover. First Heritage decided to try to round up member awareness and support to block the attempt. The theme of the program was, “No Means Never Having To Say You’re Surrey” (the name of the takeover group).

First Heritage handed out white cowboy hats (for the “good guys”), buttons, bumper stickers, hand fans, sweatshirts, decals, and balloons at the branches and at a general meeting of members. The promotion was further supported by newspaper, radio, and direct mail advertising.

The detailed coordination of themed promo products and print, broadcast, and mail in this award- winning campaign points to the power of dimensional marketing, especially when coupled with conventional ad media…which just doesn’t have the “staying” strength of promotional items!

Takeover was rejected
with 98% nay votes!!

Not Just a Conference but a memorable EXPERIENCE

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The word “experience” is defined as the totality of the cognitions given by perception; all that is perceived, understood, and remembered.  An experience is more than just an event, it pulls from all the mental images, the thoughts, the smells, the sights and touches that create a overall perception of something fun, exciting, great or dull, boring and forgettable.

So can you make a conference or retreat “a memorable experience”?

Most of us have all attended a conference or retreat at one time or another.  It is not unusual to use custom imprinted products at these event.  People who aren’t familiar with the power of carefully chosen promotional products think that these items are just cheap trinkets and IF there is enough money left over then maybe you should throw some in the mix. If they are purchased at the last moment without a lot of thought that may be true.  However you can make any event “a memorable experience” by incorporating a little creativity and forethought.

Let’s use the example of a June corporate manager retreat at a beautiful resort in Carmel, California.  The purpose of the meeting is to roll out objectives for the upcoming year and improve communication among the group. The retreat theme is “Passport to Success.”

Company A does a great job of planning and executing the event. However they do not see any value in adding promotional products. Profits weren’t what they expected this year so they think, “Why spend the money?  All of those trinkets are just a big waste of our budget—plus no one really cares about getting that stuff anyway.”

Company B also does a great job planning and executing the event. However, they do see value in complementing this momentous event by adding some carefully chosen promotional products to the event mix.

Now, let’s go to the event and see what happens…

Here’s the Itinerary:

Friday Night –Arrive at the resort for a welcome party and greeting from the company President.

Company B (our fans of promotional products) decide to complement the retreat theme, “Passport to Success,” by having the President give each attendee a Passport (i.e., promotional product) beautifully decorated with the company logo and retreat theme. Inside the passport is their hotel room key that is also decorated with the same logo and theme. “How neat,” exclaims one manager.

The President explains that this passport not only holds their room key, but also is their guide to the weekend’s activities. At each function they will receive a stamp on the appropriate page. This stamp will validate that they attended the activity and have completed that step towards their success.  What makes this fun is the fact that the pages are not marked yet with what the events are.

The President tells everyone that the itinerary of educational and social events is in their rooms, “But not where you’d expect,” he says with a grin.

NOTE: While the attendees really enjoy the added mystery and fun that the passports bring, these inexpensive little goodies also serve another very important purpose.

You see, in previous years the company has had a problem with managers not attending all of the functions. All too often they would show up for a meeting or two and then spend the rest of the weekend on vacation. This of course defeats the whole purpose of the retreat. The passports and validation stamps help insure that attendees are coming to the functions that the company paid a lot of money to host and are very important to the company’s success.

Company A? Well, as we said, they think these silly promo products are just a waste of time. Their night is pretty uneventful. After a very brief welcome from the President they are off to the bar to plan their real itinerary for the weekend, namely only showing up briefly at a few events to be seen and then disappearing as quickly as possible to “do their own thing.”

Here is where the communication breakdown starts. The managers are feeling like this is going to be another one of those boring retreats where they are locked in classrooms all weekend.  They justify their lack of participation with the comment, “Hey, I work hard. I deserve a vacation.”  Their plan is exactly that, to have a vacation, not a learning retreat.

Unfortunately, they do not understand Company A’s position or intent for the retreat.

The company spent a lot of money to host this event and while they would like to see the managers have some fun, this is a business function. The company has specific things they want to share with the managers that are crucial to the company’s overall success.  This won’t happen if everyone is looking for ways to not participate. Unfortunately, because Company A doesn’t do much to spice up the weekend or make it fun, they live up to their boring retreat reputation.

Here is a key question… Will the money they set out to save by not purchasing promotional products actually work out to be a savings? Or will their small savings actually hurt the entire retreats ability to be successful?

Let’s look back in on Company B’s evening…

Friday Night – In Your Room

When our manager from Company B enters her room for a good night’s sleep, she is pleasantly surprised.  On the nightstand is a small bag. Inside this bag is what appears to be a disposable camera. But, not just any camera, this one is totally decorated with the event theme.  The entire camera is wrapped with full color pictures from last year’s event. She takes a moment to reflect on how fun and beneficial last year’s event was; and is reminded of why she came to this momentous event.

On a note inside the bag she is asked to add this camera to her outfit tomorrow morning (promotional lanyard enclosed of course) and take lots of pictures of the fun times they will be experiencing. At the bottom of the note is a PS “Tomorrow is full of great learning and fun. May your dreams lead you to success…For a custom itinerary, look at your pillowcase!”

Our manager rolls back her covers and WOW, her pillowcase is glowing in the dark! As she looks closer she realizes the itinerary of the weekend’s events are printed right on the pillowcase.  “How fun!” she thinks as she checks out the list of weekend events. “This is going to be a great weekend!”

Saturday Golf Tournament –Attendees are teamed up with managers from various parts of the country.

Company A has the same golf course and itinerary as Company B. But, without the nice little extra touches that Company B added, Company A’s tournament just doesn’t seem to be as successful.

There is a lot of confusion over who is teamed up with whom. Many people have shown up late. Some have complained that they lost the itinerary that they received in the lobby, so they weren’t sure what time to show up.  Others do not show up at all.

Company B decides to spice up the event by having custom embroidered polo shirts delivered to all players the night before with instructions to wear their golf shirts and find their team members by looking for the same color shirts on the practice range.  Each foursome has its own color and they are designated as the red team, blue team, green team, etc.

While Company A figured this was an unnecessary expense, Company B realized the main purpose of the golf outing: to open communications between the managers from different parts of the country. Way too often the company found that managers were operating autonomously and not sharing the combined resources of the managers from other parts of the country. The golf foursomes were created with sharing in mind. Each member of a team was from a different region of the country. This way, the managers got a chance to share an event as a team with managers from varied backgrounds.

With Company B’s brilliant team uniform concept, they not only gave the teammates something to share that day, but also gave them a very attractive garment as a souvenir of that day’s event.  Players were very comfortable and much more open to sharing with managers from the other regions and came to a new level of understanding the strength that they had as a combined team.

Saturday Night – Awards Ceremonies

Company A and Company B have the same ballroom and even the same meals—just one difference:  Company B chose some very tasteful awards for their top-producing managers.  Company B clearly recognizes that employees and managers are VERY motivated by rewards and incentives.

Their banquet is full of really unique awards. Crystal pieces, sculptures, iridescent plaques. The awards for each performance category are really quite stunning (Little did the managers know that the company did not pay nearly what these awards look like they would cost!).  There is quite a buzz in the crowd as managers intently await the announcement of award winners. Winners’ faces are beaming with pride as they carry their beautiful achievements back to their tables.

As a final wrap up, each attendee that completed their passport is presented with a simple, yet unique, cloisonné pin that commemorates the retreat and their participation in the many educational activities.  They are encouraged to wear the pin each day as part of their uniform. This way they are recognized by customers and fellow associates as someone who has been fully trained in the company’s new directives.  Managers are encouraged to work towards excellence so they can be recognized at next year’s banquets. Boy, those supplied cameras sure came in handy! Flashes are going off everywhere as winners are posing with their awards and managers taking team photos of their newfound friends and comrades.

Company A? Well, what can we say? Same old stale banquet, long speeches and big bar tabs are the norm. Tables quickly empty as soon as the meal is served (some even before).

Sunday – Brunch and Closing Ceremonies

At the closing ceremonies, the event committee congratulates everyone on an excellent weekend and reinforces the things learned and the new relationships created.  They collect all of the cameras from attendees and make an exciting announcement.  A photo album will be created from the best pictures. Each attendee will receive a custom imprinted photo album as a reminder of this great weekend.

The attendees all say this is the best retreat ever. Company B is ecstatic with the results and with the forward moving plans.

Company A? Pretty much just another retreat. Not bad, but not necessarily anything memorable.

What’s the difference? Night and Day if you are looking at results.

A golf shirt, a camera, a pillowcase, a passport, a pin and photo album… Doesn’t sound like much individually, but creatively integrated into this weekend’s events and purposes, these little goodies made all the difference in the world.

Cost?  About $70 per attendee. Let’s see… the company paid about $1,500 to transport, lodge and feed each manager for the weekend.  This extra 5% in cost made the weekend better, more fun, more memorable, and MORE EFFECTIVE. Worth the extra 5%?

Oh yeah!  It wasn’t just a conference…It was “a MEMORABLE EXPERIENCE!