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SO WHAT’S IN IT FOR ME?

SO WHAT’S IN IT FOR ME? published on No Comments on SO WHAT’S IN IT FOR ME?

Sounds cynical, greedy, or selfish, doesn’t it?

But at one time or another, we’ve all thought or said the same thing, at least when we’ve received some kind of pitch in the mail. XYZ Company wants to show you how to save oodles on this or that, and all they want is “a few minutes” of your time. No cost, no obligation, right?

However, your time isn’t free. You have other things to do. So aside from some super-duper discount, what’s in it for you?

In other words, what’s the offer?

Yes, saving money is cool. Yet the only way you can save is if you spend, and that still impacts your wallet.

Enter dimensional marketing…and how too many advertisers drop the proverbial ball in trying to land a face-to-face with a prospective customer.

Again, it’s called the offer, and even the biggest corporate names screw up here. Goodness, I can’t count the number of letters I’ve received from a major insurance company, for example, that tout lower rates but offer me nothing except the opportunity to carve out time to be sold.

Hey, I like saving money as much as you do. But if I’m going to make time to listen to some in-person sales pitch, I want more than promises. A free and value-perceived gift helps. It may not land you the sale, but it’ll get you in the door…at least more often than just a “let me show you” will.

I mean, people are people. They like stuff, and they especially like free stuff. Your words and brochures may go in one ear and out the other end, but a tangible advertising item will hang around. And if it’s something really neat…well, you’re a people. You may throw out a flyer, but even a common coffee cup? You keep it.

Over my more than 20 years, I’ve seen far too many businesses implement a dimensional marketing program, yet pay no attention to the offer.   Then they wonder why their push failed.

Well, duh! Offer the target something they might want, and a one-time discount ain’t it. Yeah, a special price reduction is nice. But if you want to get facetime with a prospect, offer them more than just the chance to save money. Put a logo’d promo product in their hands. They may forget you and your flyers, but that dimensional whatever will hang around.

The key here is to make ‘em an offer they can’t refuse. Might be practical, like that coffee mug, or it might be whimsical, like some unusual toy. And hey, people do like toys, by the way. There’s a kid in everyone, and that kid likes to have fun. They may not like you or your company or your products, but a free yo-yo? Hmmmmmm.

You also need to remember that people are personal. It’s one thing to tell a marketing director you can help him/her make marketing dollars work. But add to that a personal freebie for the chance to meet? Different story. Or don’t you like free personal stuff?

Tired of Seeing the Same Old Journals?

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Finally a different journal

This 4″ x 6″ sophisticated and different journal is extremely well-made with a functional design. It features a Soft PU Leatherette cover, which is soft and elegant, giving your hands a really nice feeling when touching it. You basically have 2 notebooks in one!

 

Give your clients and prospects something unique and memorable!

Contact us if you are interested in this item or would like something unique for your company.

Hottest New Spring Product – Fidget Spinners!

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I am not joking!  This is the hottest product to hit the market in years.  Stores can’t keep them in stock. Parents are scrambling to find them.

Just one of the many styles

What are they?  Originally developed for kids with autism or attention disorders to help them concentrate. They have completely exploded into the market this spring.  Instead of tapping that pencil or clicking that pen cap…try this!

Spins Endlessly

It’s time to join the movement and get some advertising mileage!  You can have these spinners imprinted with your logo and suddenly be the most popular game in town!

 

 

By the way, they also relieve stress….

 

 

 

 

New promotional product to relieve stress!

 

 

Keep Cold Pressed Juice Pressed!

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Keeps beverages fresh and nutritious with vacuum sealed technology

THE BEST SOLUTION TO KEEP YOUR BEVERAGE FRESH AND NUTRITIOUS

The patented and unique smoothie tumbler has features like no other! It is the best solution to keep your beverage fresh and nutritious . The air pump removes oxygen from your smoothie or juice and protects it from oxidizing and decomposing. The vacuum insulation and double wall stainless steel will keep your drink chilled up to 24 hours!

The “FRESH N GO” supports a healthy lifestyle and helps you enjoy quality nutrition. It literally lets you capture the best nature can provide, extends freshness, slows oxidation and prolongs nutrient life.

“FRESH N GO” has a 17oz / 500ml capacities, is 100% BPA free and leak proof. It comes with a reus-able straw and recipe booklet is also included.

Just blend your favourite smoothie or fresh juice. Pour it into the wide mouth opening, then pump the air out and enjoy!

FEATURE

-Vacuum insulated / dual copper plated insulation

-Double wall stainless steel

-17z / 500ml capacity

-100% BPA free

-Dishwasher safe

-Stays cold up to 24 hours

Find out more or to order this item with you logo, CONTACT US

ARE YOU A HOARDER?

ARE YOU A HOARDER? published on No Comments on ARE YOU A HOARDER?

Hoarding promo

Promo products aren’t free. We all know that. But the less the investment in those products is exploited, the more bottom-line expensive they become.

Years ago, I had a client in the shipping industry. They wanted to promote to prospective clients and, at the same time, promote to existing customers. I suggested, among other things, a series of dimensional mailings and follow-ups with hand-delivered items.

Boy, did I get shot down! They’d bought all kinds of promo products, they said, and none had generated leads or sales opportunities. But they hadn’t used those items. Instead, they’d kept their coffee mugs and tile coasters and pens and more locked up in a cabinet.

I’m not kidding here. They’d bought all of these promotional products, but in their mind they saw them as an expense and not a marketing investment. So there the stuff sat, gathering dust and doing nothing to promote.

Yes, it takes more than products to make promo work. It takes a program, and that’s also not free. But without a program – aka a solution – those items are little more than stored landfill. What a waste.

More to the point, though, if you do buy promo items, buy them with a promo intent in mind. Treat them like marketing tools, not Krugerrands to store in some safe.

And then don’t hoard ‘em. Use ‘em! Put ‘em out there – to your clients, your prospects, your walk-in customers, and more.

Yes, you paid for them. But if you don’t put them to work for your business, you might as well have spent your money on oceanfront property in Wyoming.

That client I mentioned? Their sales force kept screaming for promo give-aways and leave-behinds. But management wouldn’t budge. Those products cost too much, they’d say. No wonder the hoarder had such a turnover in sales staff…and struggled to build market presence.

Does any of this sound familiar? Are you guilty of treating promo products you might buy like they’re a business asset and not marketing tools? Are you, in fact, a hoarder?

Chances are you’ve said yes, if only “on occasion.” That’s O.K. You’re not alone. However, it doesn’t serve your marketing interests – or your ultimate bottom line – if you keep tangible advertising items under lock ‘n’ key.

As for stimulating leads and sales with promo items, let me close with a quick little anecdote about a computer industry company. They made subsystems for mainframes and mini computer systems (uh, are you old enough to remember those terms?).

They launched a dimensional marketing campaign that offered the targets a free pair of high-end Porsche sunglasses with the purchase of one of their subsystems. One such prospect told the company’s sales rep that he was ready to order six of the units…but only if he’d get six pairs of the sunglasses.

Did the company unlock the cabinet and give the customer the sunglasses? You betcha!

World’s Classiest Water Container

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Matte Black with copper, gold, silver or nickel

All boundaries are broken with this incredible water container! The Liberty Canteen has no limits. It boasts all the latest features and style. The striking matte finish and distinctive design makes this canteen the most sought after drinkware product on the market! Virtually indestructible the Liberty Canteen will stand up to the most rigorous use.

Double wall, vacuum insulated technology keeps your drink cold for up to 24 hours and piping hot for up to 12 hours! The easy access durable flip top lid maintains spill proof protection. Fill up the Liberty Canteen and experience the independence of the ultimate on the go canteen.

Holds 20 oz/ 600 ml and comes with a Lifetime Warranty. It is the most sought after canteen on the market!

Comes with great retail packaging as well!

Promotional solutions with Dimensional Marketing

Do Promotional Products Turn You Off?

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Let’s be real here. When someone talks to you about promotional products, you think of pens, coffee mugs, refrigerator magnets, and all the other cheap-o geegaws and trinkets that simply chew at your bottom line.

If you’re an advertiser (and every business is an advertiser – even if your business is selling advertising), you tend to see these give-aways as little more than giving away part of your marketing budget or net profits.

If you’re an ad agency or the like, promo products often are viewed with about the same respect you’d give a carnival sideshow hawker. Tangible advertising – and that’s what promo products are – rarely figures in the development of campaigns.

In both cases, it’s a shame. Promo products aren’t just stuff. Employed and deployed properly, they constitute dimensional marketing…and the kind of marketing that has stay-ability far more than any print ad, brochure, TV commercial, radio spot, or social media burst.

Think about it a minute.

When you read an ad in magazine or newspaper, do you cut it out and then keep it for weeks or months or even longer?

When you hear a radio spot, do you record it for playback again and again?

When you see a TV commercial, does it then it on your desk or hang on your refrigerator or otherwise simply stay around?

Of course not.

But look around your home and office. How many of those low-class advertising fuzzballs do you have…and see (and maybe even use) every day?

Pens? Coffee cups? Fridge magnets? Mouse pads? Post-It notepads? Calendars? Matchbooks? Coasters? Victorinox pocket knives? Pickle pickers?

You see, dimensional marketing products aren’t just products. They have the very real potential to be 24/7 billboards for your business. By themselves, they many not demand immediate response from a prospective customer. But they hang around, and they keep your name constantly in front of your target audience.

I don’t know about you, but for me I can’t count the number of times I’ve turned to my refrigerator to find the name and phone number of a service I’ve needed. It might be plumber or gardener or take-your-pick, and it could well be someone I’ve never called before.

But I had a need, and I remembered “some name” and then went to my fridge, only to find that business card magnet.

One of the key principles of advertising is the generation of impressions. That comes not only from the number of eyes that see or ears that hear your ads, but more form the number of times those eyes and ears receive your message. Why do you think, for example, that you see the same stupid commercial umpteen times while you’re watching TV?

Yet in terms of continuous impressions, no medium can match that of the lowly little refrigerator magnet…and that, folks, is where the power of dimensional marketing begins.

Now I’m hungry for a hot dog. Where’s my pickle picker?

Amazing Advertising Cube…a Magical and Emotional Branding Experience

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Prestige Promotions Advertising Cube

It’s the Amazing Advertising Cube!  The Advertising Cube is a timeless and innovative promotional product tool for desk-top advertising and branding.

 

You immediately involve your audience with a 3D dimensional interactive story board because the cube unfolds in addictive ways to reveal a 9 to 12 custom graphics puzzle.  It engages the sense of touch as well as extremely amazing graphics for the eyes.

PrestigePrestige  Promotions QR Code Usage

Add a QR code and you can QR your cube to video… click on this link to see how…

 

Great for direct marketing, product launch, trade shows, introduce your new office location, use it for business presentations, educational tools, the list is endless!

Life’s a Beach….Creative Advertising with Beach Towels!

Life’s a Beach….Creative Advertising with Beach Towels! published on No Comments on Life’s a Beach….Creative Advertising with Beach Towels!

 

Prestige Promotions Beach Towel

Life’s a beach…or so we’d all like. And a beach towel certainly hints at that implied fun – lakeside, poolside, or surfside.
But as a promo item, a beach towel doesn’t have to be just about sun and sand and tanning lotion.
Indeed, some folks would love to have this Super Beach Towel to use around the hot tub or simply as a generous bath towel…or even as a picnic blanket!
Lots of ways to make this Super Beach Towel work – as a new-customer gift, a unique and keepable give-away, and more.
For example, imprint the towel with a mini-Frisbee toss game (yes, you’d need the mini-Frisbees, too) your targets could take to the beach or the park or, for that matter, their own backyard!
Or what if you “wrapped” your promo around the comfort and ease of your business’s customer service – for a money-saving day in the sun?
“Let us show you….and we’ll toss in the towel, one way or another”?

Drive Your Promotion with Golf Items

Drive Your Promotion with Golf Items published on No Comments on Drive Your Promotion with Golf Items

VTK-R_KIT

Mark Twain said, “Golf is a good walk spoiled.” Of course, that was long before the advent of electric golf carts. But surely Twain was at least familiar with the 19th hole.
In any event, golf has become one of the most popular sports in the world, and it is estimated that today more business is done on the golf course than in cocktail lounges or even board rooms.
A promotion built around a golf theme can be exceptionally effective, particularly for programs that target top-level executives. This Deluxe Golf Kit would be a fun and affordable dimensional mailer. But how about offering prospects a free round for two at a local golf course, just for the opportunity to meet?
Or you could be a sponsor for a local golf tournament…and give each player a kit.
And don’t forget your people. An annual golf tournament and picnic can be a great morale booster, and this kit is just one of hundreds of options for golf-themed gifts.
No other outdoor sport is on a par with golf for popularity, promotional drive, and the power to ace your messaging!
Sorry, Mark.